On Monday 1 June 2015 during the Networking Evening at the Four Seasons Hotel Bahrain Bay in Manama, Kingdom of Bahrain, Zimbabwe Tourism Authority was announced as the overall winner of the Destination Marketing of the 2015 Routes Marketing Awards.
Zimbabwe Tourism Authority was shortlisted for the first time and won the destination category. Dubai International Airport was announced as the overall winner of the Middle East & Africa heat.
Around 350 aviation professionals were gathered to witness the presentation of the awards and to take part in this year’s Routes Middle East & Africa – the inaugural route development event for all aviation based companies who wish to conduct business to, from and within the regions.
The annual Routes Marketing Awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community. They provide the airline community with the chance to have their say, regarding the airport or tourism authority they think has provided the best overall services to them relating to route development and marketing over the past year, to establish new or maintain and develop existing routes.
The shortlisted finalists were nominated by airline network planners; a respected panel of judges, comprising senior members of the airline network planning community from the region, reviewed the lists and submissions from the nominated airports in order to determine the winners.
Other nominees in the destination marketing award category included the Jordan Tourism Board, the Algarve Promotion Bureau, the Tanzania Tourism Board and the Tourism Ministry of Egypt and Egyptian Tourist Authority.